Marketing : Bookmarks Posted on 13/10/2014 by kia
Over the next few weeks I will be writing articles on marketing materials and ideas—but ones that are affordable. Let us start with the humble bookmark. So, you’re really excited because your book is soon to come out and you can’t wait to see how it will look on flash posters, business cards and bookmarks. You look into the pricing and almost cry at the quotes you receive from printers and designers. Well, you’ve stumbled across the right article: I will give you a few tips and ideas to help you with your marketing budget. When I first looked into marketing materials I was surprised by the expense involved in producing a simple bookmark. I would suggest you research it to find out how expensive they can be. I couldn’t justify spending such a large sum of my budget on a bookmark. Why did I even want bookmarks? Because they are a good marketing utensil and I would definitely advise that you look into this small investment. I give bundles to my local bookstore when I have recently released a new book. When a customer buys a book they place them in their bag, and voila: you have promoted a few details to a potential customer. On top of that, when having book launches or promotions outside a bookstore you can always have someone offer these to people as they walk past. They might not all be interested, but some might. They might take it home and then later realise they still have it, and that is a potential buyer. Everyone likes freebies, even if it is a cost-effective bookmark. I often place one of my bookmarks for a certain book inside the cover of a different title: say Phantom Wolf in my Possession Of My Soul book, and vice-versa. That’s because if a customer has bought my book—and hopefully enjoyed it—they then already have a bookmark informing them of the next title I have written. They have all the details in their very hands and they probably didn’t even notice they were using it the whole time. For my bookmarks, I print two next to one another on a postcard. I cut them myself and for every postcard I then have two bookmarks. Depending on what size of bookmarks you are after, you could probably even manage three slim bookmarks out of the one postcard. I have a cover/captivating image on the front with a gloss finish. And on the back I have my ‘Crystal Publishing’ logo and QR code so the interested person can scan it and instantly be directed straight to an excerpt and a brief of the blurb. Some might think this looks tacky or that there is too much writing, but I want my readers to know all they can about my book. Who knows, this might change in time, and I might decide on a different style, but right now it works for me. And for a fraction of the price I was originally quoted. You can have professionals design it for you but I prefer to measure and create it myself. I like to be hands-on with my marketing materials and often do most of it myself, same with my online marketing and images. I usually use the character images or parts of the book cover for the images on my bookmark. I print through an Australian marketing and printing company called Vistaprint that often have sales, and the best part is that they are affordable. For one hundred bookmarks it usually would cost me $15, but I usually wait for the sale when you can get that amount for half the price. No matter where you live, it is very possible you will have a similar kind of online marketing and printing service, all you need is a little research to find them. You could probably even use Vistaprint—which I would highly recommend—though I am unsure of how much the postage would cost for your delivery. But it is much more affordable than the hundreds of dollars quoted on the other bookmark printing websites. If uncomfortable with creating or designing your own bookmarks, you can always affordably hire someone on Fiverr (www.fiverr.com). There are heaps of wonderful marketing designers on there who can help you for as little as five dollars. I personally like using bookmarks as marketing asset. It is something I can offer to my readers for free, and do so affordably. For me, it creates more excitement for my books as well. If you have any questions about bookmarks, or any other marketing materials, please comment below or inbox me on the contact page. I would love to hear your question. Don’t forget to either subscribe
to my page or drop by next Monday for my weekly blog. And remember, over the next few weeks, this blog is all about marketing materials and ideas that can help you. I hope you are all having a wonderful day and happy writing/reading.
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Genres: Urban Fantasy/ Romance/ Action/ Paranormal
Series: The Three Immortal Blades
After the great fight between Tyran and Misfeata, Karla’s body is recovering. Misfeata has manipulated and possessed her body — now, she lies dormant. But for how long?
Paul and Karla continue to venture into the unknown. Karla is in pursuit of her parents, as well as a cure for her body in which Shielder blood now resides. She must find a cure for herself both physically and mentally as she struggles with the morals of this very different world.
As Karla tries to avoid the war, she inevitably drags Paul into dangerous circumstances. A rare Elemental Breather is after Karla and out for war, but why? Now, not only combating the Starkorfs, Karla must contend with the Elemental Breathers and her own fighting spirit.
In this time of hardship, Lucas comes back into her life. He is also targeted by the strange Elemental Breather, Taskatae, who calls herself ‘Mother.’ After his betrayal, Karla must learn to trust him again as he reminds her who she truly is now.
Can she survive the constant battles from not only the physical world but from within? For a while Misfeata is dormant; Karla must try to keep hidden her true feelings. Karla is in turmoil as she faces who may truly possess her heart.
See the book trailer for the first book in this series, Possession Of My Soul: The Three Immortal Blades
They’re after the blades, I realized to myself, searching for where Aeisha once was. I looked down at her paired blade in my hand, summoning the energy it possessed. I could sense her partnered blade — it was not that far from here. Was the girl a distraction?
As if hearing my annoyance, Ashley ran over to me as the Starkorfs all began to flee behind the small girl that took Paul’s knife, which held no significant power to it, why run away with it? Plus, they had Aeisha’s other blade.“They’re here for the Immortal Blades. Chase them and find that girl, find out who sent them,” I shouted.
I felt Aeisha’s pulse once more from whoever held it and ran with my blade. The girl that had taken Paul’s knife must have been a distraction. I ran into the direction where Aeisha called to me. It did not take me long to run past only eight houses until I found the four Starkorfs that ran from me. The one in front was holding Aeisha.They quickly turned to face me as another arrow shot for me, this time breaking through my Shield and into my shoulder. I winced at it, holding my hand firmly to the injury. How did it get through my Shield? I felt the pulse of Tyran and then the shiver of Misfeata coming to the surface. But how is Tyran close, does that mean Nathanial is behind this ambush and close by? Have they been following us this whole time or is Lucas working with him, telling him of our location?
“Get out!” I screamed ripping at the arrow and tearing it from my shoulder. Pain stirred in my wound more than usual. What does this mean? Is Nathanial absent, but still leading this ambush?
I projected my Shield once again as orange ripples swirled around me, only to be broken by another arrow that shot into my leg. I screamed once more in anger as I felt my face twist, trying to compose Misfeata. Where are these arrows coming from and how are they penetrating my Shield?
Anger swelled within me as I faced the Starkorfs, running for them.“Give me Aeisha!” I raged, angered by my attackers, annoyed they thought they could steal Aeisha from me successfully.
I cut the first Starkorf’s stomach quickly, catching it as it fell forward and using its body as a barrier, noticing another arrow coming for me. The arrow pierced into the Starkorf’s body as I dropped it, leaping for the other. I caught its wrist and swung him in front of me as another arrow shot for me. Another Starkorf’s burned face caught the corner of my eye as it tried to use Aeisha against me, trying to strike me down with her.I crouched quickly, using the Starkorf I had hold of as the shield to my back. I elbowed the oncoming attacker in the stomach and quickly slashed Aeisha across his knees. He staggered and dropped as I pierced his leg, catching Aeisha’s partnered blade as his grotesque figure screamed on the ground.
I jumped over a fence and hid against the side of a house, firming my back to the wall to hide from the archer. I searched for the archer, noticing the other Starkorf who now ran in the opposite direction, away from me. An arrow hit her back and she dropped to the ground as another caved into the side of her head. The archer is killing their own kind.
Perhaps the archer was no ally of the Starkorfs either? Or maybe because they hadn’t killed me or stolen Aeisha the archer was displeased. I stared for a little longer, hearing a sob behind me. I turned with blades in hand ready to confront my attacker, only to find a small child in front of me with tears running down her face.
My eyes widened. Is it human? Or is it a trick? I briefly searched behind: a trampoline, a few toys on the ground, a vegetable garden at the back. No hiding places for any others to attack from. I stared back into the child’s face as emptiness filled it and shock echoed through such innocent eyes. There is no evil in this girl. This is only a mere human child. I looked away in disbelief. She would have seen everything. The reality of this other world made me nostalgic. I have taken the innocence of this girl away, opening such a horrific nightmare in front of her.
I will now be the memory of her greatest fear.
Barnes and Noble
About the Author:
Kia Carrington-Russell is a young author working on her first series: “The Three Immortal Blades”. Kia began writing at the age of fifteen in high school- finding that all her warped and strange dreams were giving her a fantastic new world- and since then she has never looked back.
Kia was born in a small town in Australia, moving around a lot at a young age until finding a stable town where she finished her schooling. Kia found herself enjoying and expressing herself through poetry, short stories and writing, photography, painting and drawing. All these mediums help Kia express the different world that she is so fond of.
In ‘Senior Art’ Kia focused on feminism and female empowerment; exposing through her work issues and concerns that many people would rather just “sweep under the rug”.
In one art installation, Kia made a bed out of Pokémon cards- the concept being that when she slept a new world would come to life and it was the only one she saw and constantly lived in.
Kia now focuses on her photography, writing and self-help blogs on her website: ‘Precious Living’.
Kia is now keenly working on “The Three Immortal Blades” series knowing that this book has to be shared with the world and that is what she aims to do now.
Kia writes in her Australian home, trying to focus at times on simply what is running through her head, as her cats either terrorize her legs as scratching posts or her puppy barks in her ear for play-time. And as she continues her series, they grow with her book.
Kia is strongly supported by her friends and family and thanks them dearly for being with her along the bumpy road and nothing would please her more than having your support as well.
Enter to win 10 Ebook Copies of Possession Of My Soul: The Three Immortal Blades (Open Worldwide) or 2 Print and Autographed Copies of Possession Of My Soul: The Three Immortal Blades (Open to Residents of the UK, USA, CA and Australia). The giveaway will run: 10/10/14 – 11/7/14. Enter through Rafflecopter.